Health Insurers use YouTube

Everyone is using YouTube and that includes health insurance providers. The growth in the appeal of video clips has been enormous over the last three years and health cover providers are making the most of this medium by publishing their advertising and information clips online. Below are a sample of what's available on YouTube:



The TV advert that was used to prepare British audiences for the change over from Norwich Union to Aviva is also available on YouTube:



AXA PPP Healthcare publish clips of their exercise videos on YouTube:



And this video is from their advertising campaign a couple of years ago:



Videos are great as they allow a company to communicate very directly with as. However, as with any other advertisement time should be taken to research the individual companies with a view to finding out both what they offer and what they do not offer. Remember in adverts companies are presenting their best side. As a consumer you need a more balanced view of what's on offer.